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\u2023 Adjustments to your website<\/a><\/span> [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.21.0″ _module_preset=”default” width=”70%” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font=”|800|||||||” header_font=”|800|||||||” header_text_color=”#333333″ header_font_size=”40px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.21.0″ _module_preset=”default” width=”70%” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.6em” header_2_font=”|800|||||||” global_colors_info=”{}”]<\/p>\n Is your website underperforming? When you started your business, you created a website. Without a plan, you thought your website would land new customers daily. Reality is harsh, isn’t it?<\/p>\n If you want your website to attract new customers while you sleep, you will probably need to make some crucial adjustments. In this blog post, you will learn the best practices to get people to your website and turn them into engaged leads.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner module_id=”adjustments” _builder_version=”4.23.4″ _module_preset=”default” width=”70%” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.6em” header_2_font=”|800|||||||” header_3_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n Your homepage is your first chance to impress a prospect. The best rule to remember regarding your homepage (or any other page on your website) is: “Don’t make me think.”<\/p>\n When it’s unclear what people can do on your website, they will leave. It’s that simple. So, on your homepage, there should be a simple text stating the result that your products or services offer. You can see this as your unique value proposition.<\/p>\n Next to the statement, there should be a call to action button to turn the prospect into an engaged lead. Examples are Buy Now, Sign Up, Get in Contact, etc. Without a button, you make people think. Instead, you should make it as easy as possible for people to get to their solution.<\/p>\n Underneath the value proposition and call to action, you can explain the why, how, and what. A general rule with the supporting section is that you always think from the customer’s perspective, not your own. So, what problems are you solving for them? What questions might they have? What proof do they want to see?<\/p>\n Your website is not a page to show off how good you are. Your website is the holy grail of getting new customers while you sleep. So, focus on what your dream customers want and serve them well.<\/p>\n <\/p>\n You have to create specific landing pages to serve your dream customers well and not have them work too hard. The goal of landing pages is to turn prospects into engaged leads.<\/p>\n Every landing page has one goal. You can let someone fill in their e-mail address, buy something, book a call with you, etc. Anything that gives you permission to contact them defines your potential customer as an engaged lead.<\/p>\n An example of a landing page is a newsletter sign-up page. Through a social media post that grabs the attention of your prospect, they will go directly to the sign-up page. On this page, you have to know the benefits for your prospects when they sign up.<\/p>\n Another example is a page where prospects can download a brochure or a white paper. If you have valuable information for your prospects, you can bundle it in a brochure or white paper. Instead of giving them all the juice for free, you can just provide a summary on your landing page. If they want to get into the nitty gritty, they must provide you with their e-mail address. Now, you know for sure that you have an interested lead.<\/p>\n The last example of a landing page I will give is the ‘make an appointment’ page.\u00a0 You lead your prospects to a page whose sole purpose is to have your prospects book an appointment with you. This can be a free booking or a paid booking. Now, you have an engaged lead, and you will get your first stab at turning leads into customers.<\/p>\n You get the gist of landing pages. The amount of landing pages you need depends on your goals and what your customers want. There can’t be too many pages anyway.<\/p>\n When people are interested in what you have to offer, they will be snooping around your website. They are interested but are not yet confident enough that you are the solution to their problems. Supporting pages can take away their doubts.<\/p>\n Examples of supporting pages are:<\/p>\n \u00a0Like any other page, everything has its goal. The goals for supporting pages are to build trust, take away fears, and show solutions. In other words, the supporting pages should make your prospect desire what you offer. When we have the basics set up, we can start attracting people.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/reverse.cool\/wp-content\/uploads\/2024\/01\/complex-junction-and-cars-traffic-aerial-vertical-2023-11-27-05-32-13-utc_SMALL.webp” title_text=”complex-junction-and-cars-traffic-aerial-vertical-2023-11-27-05-32-13-utc_SMALL” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner module_id=”google” _builder_version=”4.23.4″ _module_preset=”default” width=”70%” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.6em” header_2_font=”|800|||||||” header_3_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
\u2023<\/a> Set up Google properly<\/a><\/span>
\u2023<\/a> Write blog content<\/a><\/span>
\u2023<\/a> Social media advertising<\/a><\/span><\/p>\nHow to get people to your website and turn them into engaged leads<\/h1>\n
Introduction<\/h2>\n
Adjustments to your website<\/span><\/h2>\n
<\/h3>\n
Homepage<\/h3>\n
Landing pages<\/h3>\n
Supporting pages<\/h3>\n
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\n \u2714\ufe0f About us<\/td>\n \u2714\ufe0f Portfolio<\/td>\n<\/tr>\n \n \u2714\ufe0f Contact<\/td>\n \u2714\ufe0f Resources<\/td>\n<\/tr>\n \n \u2714\ufe0f FAQ<\/td>\n \u2714\ufe0f Blog<\/td>\n<\/tr>\n \n \u2714\ufe0f Pricing<\/td>\n Etc.<\/td>\n<\/tr>\n \n \u2714\ufe0f Reviews<\/td>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/h2>\n
Set up Google properly<\/h2>\n
Google Analytics<\/h3>\n