How to get people to your website and turn them into engaged leads

Introduction

Is your website underperforming? When you started your business, you created a website. Without a plan, you thought your website would land new customers daily. Reality is harsh, isn’t it?

If you want your website to attract new customers while you sleep, you will probably need to make some crucial adjustments. In this blog post, you will learn the best practices to get people to your website and turn them into engaged leads.

Adjustments to your website

Homepage

Your homepage is your first chance to impress a prospect. The best rule to remember regarding your homepage (or any other page on your website) is: “Don’t make me think.”

When it’s unclear what people can do on your website, they will leave. It’s that simple. So, on your homepage, there should be a simple text stating the result that your products or services offer. You can see this as your unique value proposition.

Next to the statement, there should be a call to action button to turn the prospect into an engaged lead. Examples are Buy Now, Sign Up, Get in Contact, etc. Without a button, you make people think. Instead, you should make it as easy as possible for people to get to their solution.

Underneath the value proposition and call to action, you can explain the why, how, and what. A general rule with the supporting section is that you always think from the customer’s perspective, not your own. So, what problems are you solving for them? What questions might they have? What proof do they want to see?

Your website is not a page to show off how good you are. Your website is the holy grail of getting new customers while you sleep. So, focus on what your dream customers want and serve them well.

Landing pages

You have to create specific landing pages to serve your dream customers well and not have them work too hard. The goal of landing pages is to turn prospects into engaged leads.

Every landing page has one goal. You can let someone fill in their e-mail address, buy something, book a call with you, etc. Anything that gives you permission to contact them defines your potential customer as an engaged lead.

An example of a landing page is a newsletter sign-up page. Through a social media post that grabs the attention of your prospect, they will go directly to the sign-up page. On this page, you have to know the benefits for your prospects when they sign up.

Another example is a page where prospects can download a brochure or a white paper. If you have valuable information for your prospects, you can bundle it in a brochure or white paper. Instead of giving them all the juice for free, you can just provide a summary on your landing page. If they want to get into the nitty gritty, they must provide you with their e-mail address. Now, you know for sure that you have an interested lead.

The last example of a landing page I will give is the ‘make an appointment’ page.  You lead your prospects to a page whose sole purpose is to have your prospects book an appointment with you. This can be a free booking or a paid booking. Now, you have an engaged lead, and you will get your first stab at turning leads into customers.

You get the gist of landing pages. The amount of landing pages you need depends on your goals and what your customers want. There can’t be too many pages anyway.

Supporting pages

When people are interested in what you have to offer, they will be snooping around your website. They are interested but are not yet confident enough that you are the solution to their problems. Supporting pages can take away their doubts.

Examples of supporting pages are:

 Like any other page, everything has its goal. The goals for supporting pages are to build trust, take away fears, and show solutions. In other words, the supporting pages should make your prospect desire what you offer. When we have the basics set up, we can start attracting people.

Set up Google properly

Google Analytics

What gets measured gets managed. Google Analytics is one of the most powerful tools to measure activity on your website. And it’s totally free. To learn how to set up Google Analytics properly, click here.

In short, this is what you will do:

1. Create a Google Analytics account
2. Add your website through the dashboard
3. Copy and paste some codes into your (WordPress) website
4. Make sure you follow GDPR guidelines
5. Wait up to 24 hours to see the first results

Google Analytics might look like you’re in Einstein’s brain at first. You might think it’s messy, and all the numbers and graphs may turn you off. Stay calm.

There are many statistics and options you don’t need, especially not when you’re just starting out collecting data. Most importantly, you learn which pages are viewed, how many times, how long, where people are searching, and their traffic source.

These statistics will give you a first impression of what people are doing on your website. Next, you would like to know how they found you.

Google Search Console

Critical Elements of Successful Content Production

Understanding Your Audience

The first step in successful content production is understanding your audience. This involves researching your target demographic to determine what content they find valuable and engaging. By tailoring your content to your audience’s interests and needs, you can increase the likelihood of engagement and conversion.

Consistency is Key

Consistency is another crucial element of successful content production. This means regularly producing and publishing content to keep your audience engaged and your brand top of mind. A content calendar can be helpful in planning and scheduling your content production.

Quality Over Quantity

While publishing content regularly is important, quality should never be sacrificed for quantity. It’s better to produce fewer pieces of high-quality content that provide real value to your audience than to churn out a large volume of low-quality content.

Practical Tips for Effective Content Production

Planning and Strategy

A well-thought-out plan and strategy are essential for effective content production. This should involve identifying your content goals, researching your audience, brainstorming content ideas, and creating a content calendar to schedule your posts.

Collaboration and Brainstorming

Collaboration and brainstorming can also enhance your content production process. By involving different team members, you can generate a broader range of content ideas and gain different perspectives on what your audience might find valuable.

Utilizing Tools and Resources

There are many tools and resources available that can aid in content production. These include content management systems, SEO, graphic design, and social media scheduling tools. These can help streamline your content production process and improve the quality of your content.

Conclusion

In conclusion, content production is crucial to business success in the digital age. By understanding your audience, producing high-quality content consistently, and utilizing the right tools and resources, you can create a robust content strategy that drives traffic, builds brand authority, and improves SEO. So, start investing in content production today and watch your business grow.